One Laptop Per Child initiative is so Lennon-esque.

It's no wonder that John Lennon was 'brought back to life' to help sell the One Laptop Per Child concept to the world. Imagine. A world where all children have equal access to knowledge regardless of wealth or lack there of. It's a beautiful thing to imagine such a place.

See the video below.

Protect the Humans

Amnesty International presents a message that cuts straight to the heart especially at this peace & love for all mankind time of the year. Scroll down to see the video.

And, Pepsi has apologized.

Online anyway.

Pepsi MAX & Suicide – a bad combination in any language.

A series of print ads for Pepsi MAX ran in Germany recently and have caught the attention of many online, including myself.

It is my understanding that the purpose of advertising is to sell something – a thought, a cause, a charity, an event, a product – in other words, to get people to part with their money or their time, which some say is money anyway. These ads have prompted me, as well as a good number of others, to spend time to comment on them. So in that respect, they’re successful.

But let’s step back a moment and look at the current global environment in which these ads are appearing.

World economy in turmoil. Global job loses and threat of a depression, with no foreseeable turnaround for the next 18 months or more. The holiday season and the inevitable spike in depression that accompanies it, fast approaching.

Maybe it’s not the best time to be selling a can of pop by promoting suicide as an alternative to loneliness and isolation.

Just a thought.

Motrin Mom Interplosion

Came across this story in AdAge today about how a relatively small group of mom's "brought down Motrin Mom campaign". I checked it out online - bloggers pages, youtube, and the creative in question - and at first I didn't get what all the fuss was about. However, after a few more viewings of the video 'Wearing Your Baby' it struck me.
In the video, the 'mom' is portrayed as a mindless, insecure fashionista who's chosen to wear her baby not because she's convinced it's the best thing for her baby and herself but, because she will be perceived as an in mom, inspite of the unnecesary (and probably harmful) pain it will inflict on her. And the coup de grace - Motrin is saying by implication, you go girl!
That's my take anyway.
Search 'Motrin' on YouTube for the video in question.

It's a new day.

And I'm very hopeful for the future.

Challenging Times Ahead

Global economic uncertainty has been the news for some time now and many companies have reacted by cutting back on advertising while others have seen an opportunity to grow their business. In any any case, maintaining a positive outlook is something that costs nothing but will, I believe, go a long way in helping to turn things around. In other words, keep smiling. Happy Halloween!