Tuesday, May 6, 2008

'Greenwashing', Cause Efforts & Business

Reality check - all big businesses are in business to make money for their stake-holders. Period.
Their goal is not to make the world a better place for people to live in now, or in the future, unless... there's a buck to be made. That's the 'nature' of big business.
And once everyone accepts this fact, all the energy currently being devoted to exposing companies for pretending to care, can be devoted to supporting non-profit organizations that really do care.
Do you care?

Big Brothers & Big Sisters could use some help.
Talk about doing something today that will positively impact the future!
Visit www.bigbrothersbigsisters.ca

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