Motrin Mom Interplosion

Came across this story in AdAge today about how a relatively small group of mom's "brought down Motrin Mom campaign". I checked it out online - bloggers pages, youtube, and the creative in question - and at first I didn't get what all the fuss was about. However, after a few more viewings of the video 'Wearing Your Baby' it struck me.
In the video, the 'mom' is portrayed as a mindless, insecure fashionista who's chosen to wear her baby not because she's convinced it's the best thing for her baby and herself but, because she will be perceived as an in mom, inspite of the unnecesary (and probably harmful) pain it will inflict on her. And the coup de grace - Motrin is saying by implication, you go girl!
That's my take anyway.
Search 'Motrin' on YouTube for the video in question.

It's a new day.

And I'm very hopeful for the future.